Gerd Finkbeiner announces the new and groundbreaking manroland concept for the upcoming IPEX trade show: "In line with our successful drupa 2008 presentation, we are moving away from the traditional trade show concept. With state-of-the-art and creative presentation forms, we offer an overall view of a customer's business taking the complete machine life cycle into account."

At IPEX, manroland is to showcase its entire process know-how as a pressbuilder, linked with data and materials logistics in a thrilling and ultra-modern presentation. This will focus on a customer's business model and products. Everything on the manroland stand will revolve around the needs of the printing industry: production flexibility, differentiation possibilities, reduced investment and operating costs, plus sustainable production.

Here the solutions offered surround the Value Added Printing (VAP) concept and the autoprint models with a high level of automation. On its stand, manroland is to show real-life examples for publications, commercial and packaging printing. Similar to last drupa, the sheetfed sector is to showcase application examples in the VAP Tunnel where customers will be informed in detail how innovative solutions can increase the quality and efficiency of printing. This will be illustrated with the aid of technical exhibits, print samples and practical examples.

In the Web Solutions Center, the webfed sector will be showing solutions focused on autoprint and production flexibility. Using media forms, print examples and references, experts are to explain how these solutions can be implemented and the technology involved. Besides that, customers will be given a comprehensive overview of manroland's portfolio of newspaper and commercial printing systems.

Furthermore, manroland will demonstrate with the ecometer how sustainable printing works, and present its wide variety of services in the PRINTVALUE competence center.

Spotlight on customer-oriented solutions
Dr. Markus Rall, Executive Board Member, Sheetfed Presses: "Whatever you want to print and regardless of how unusual your idea is, we will find a way to accomplish this and help you succeed. This is why we want to show you at IPEX the wide range of possibilities." Peter Kuisle, Executive Vice President for Webfed Printing System Sales: "For the first time at a trade show we will demonstrate how we have applied the autoprint philosophy already established for newspaper presses to commercial web presses as well." Rafael Penuela, Executive Vice President for Sheetfed Printing System Sales, adds: "Furthermore, our autoprint smart concept encompasses both intelligent and groundbreaking automation and operating features for sheetfed printing systems."

However, manroland does not only think unconventionally in the development of customized applications: the industry trailblazer wants to make the changes and innovative powers in the printing industry comprehensible with a positive and affirmative presentation in order to be able to discuss extremely customer-oriented solutions. To this end, the show planners have created lots of space for communication, consultancy and exchange of views in a creative and modern manner with new presentation forms.

Marketing Vice President Thomas Hauser explains: "On the manroland stand customers will be invited into an impressive virtual world where they can experience inspirational and groundbreaking multimedia presentations and clearly identify trends. The visitors are bound to be very impressed, and we expect that the quality of customer discussions will be of an extremely high level."

IPEX visitors will have the opportunity to visit first-class manroland reference customers in and around Birmingham. There will also be a series of events in the Offenbach Print Technology Center dealing with special topics and customers can attend these combined with their arrival or departure.