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SPC wins NAPL Marketing Plus award

Friday, March 19, 2010

Press release from the issuing company

Niles, IL – Specialty Print Communications (SPC) has received a Merit Award for Marketing Excellence in the National Association for Printing Leadership 2009 Marketing Plus Awards Program for its Dimensional Acquisition Mailing Kit. Sponsored by NAPL and Xerox, the awards are based on marketing excellence and effectiveness as judged by industry professionals, and were awarded in February.

"We've had phenomenal response to our award-winning Dimensional Acquisition Mailing kit," said SPC's VP of Marketing and Sales, Dustin LeFebvre. "The creativity, design, visual appeal and production quality of the kit has allowed SPC to create new opportunities and partnerships by showcasing our innovative formats and direct marketing solutions to high-value prospective clients."

NAPL Marketing Plus Awards are selected on the basis of points gained via an objective scoring measurement that takes into account both the individual end product or campaign, and its success in meeting stated goals. "With the sales kit, we've already been able to obtain new business opportunities and open new accounts," stated LeFebvre.

"Marketing Plus Award winners understand the value of effective marketing and they place significant importance on these activities. Their marketing differentiates their company from their competition and communicates their messages loud and clear," said Cindy Woods, NAPL Senior Vice President, Marketing. "These are the companies that are helping to promote and move our industry in the right direction."




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