Montreal, Quebec - Pazazz, the leader in customer-focused print innovation, today launched its newest marketing tool - Quick Response (QR) Codes.

QR Codes are 2D barcodes that have an identifier or a "symbology" associated with them. When scanned by mobile phone cameras or web cams QR Codes have a link that provide an interactive tool to instantly drive customers and prospects to a website, an on-line catalogue, a video, a personalized promotion, an invitation or to any branded message you can imagine.

Simply pointing a mobile phone at the QR Code instantly connects people on-line without typing in URLs, or promotional codes. QR Codes enhance a consumer's purchasing experience by simplifying their life. Retailers are printing QR Codes in window displays next to items they are promoting. Scan the QR Code and shoppers can buy the item right there while standing on the sidewalk, even if the store is closed. Fast food brands are printing QR Codes on sandwich wrappers. One quick scan and customers are instantaneously provided with nutritional and/or ingredient information.

"With Pazazz QR Codes companies can make print clickable and combine their printing with their on-line marketing campaigns," explains Warren Werbitt, Pazazz Founder and CEO. "The QR Code is the tool that makes Cross Media Integration (CMI) a reality for any size organization. It's the way to move people quickly and easily from the printed world to the digital world. It's about engaging customers and prospects in social media interaction.  QR Codes are a creative way to quickly buy something, view information, or instantly receive a coupon for a product or service."

The uses for QR Codes are limitless. They can be printed on any material including paper, plastic, board, posters, labels or packaging. QR Codes are most widely used in Japan, Korea and Taiwan. This exciting technology is striking the North American market. Start thinking ahead, QR Codes will become universal and Pazazz is geared up to help you use QR Codes to reach your customers.