Toronto, Ontario - Prinova Inc., a leader in innovative software, document design, development, and delivery solutions, today announced that its award-winning messagepoint software earned an honorable mention in the Xplor International's "Technology Application of the Year" competition. Prinova was recognized by this prominent industry trade association for the conception and development of a software solution that has contributed significant advancement in the industry by enabling business users to rapidly plan, create, target and deliver highly personalized content to transactional documents and other customer touchpoints. The award will be presented during the annual Xplor Global Document Conference and Vendor Forum held in St. Petersburg Beach, Florida on March 17, 2010.

"The Xplor Awards Committee was very impressed with Prinova's messagepoint solution for enabling business users to deploy dynamic, personalized messaging content through any touchpoint or channel without IT involvement," said Skip Henk, EDP, president and CEO of Xplor International.

The messagepoint solution bridges the gap between the CRM world and document composition systems delivering on the promise of true personalization with an effective enterprise message management strategy. messagepoint allows business users to integrate marketing, educational, behavioral, financial and other personalized messages directly onto customer touchpoints turning them into valuable communication tools for the enterprise.

"We are very excited about the benefits messagepoint brings to the improvement of customer communications by making it easy to deliver personalized documents that are engaging, informative, cost effective, and relevant to the reader," said Michael Charest, Vice President of Worldwide Sales for Prinova. "We are honored that messagepoint has been selected by the Xplor community as one of the best in its Technology Application of the Year category."

In addition to accepting the award, Prinova's Michael Charest will be speaking in two educational sessions at the Xplor Global Document Conference and Vendor Forum.

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