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Southern Living magazine installs WoodWing publishing system

Tuesday, March 16, 2010

Press release from the issuing company

Detroit, Michigan  – The number of Time Inc. publications using WoodWing Software continues to expand, as Southern Living magazine – one of the 20 largest magazines in the country – recently installed WoodWing's Enterprise publishing system.

In 2007, Time Inc. – the largest magazine publisher in North America – began installing WoodWing's publishing solutions. Among the magazines that use WoodWing are Time, Money, People, FORTUNE and Sports Illustrated.

And now Southern Living has joined those titles using WoodWing. With a circulation of about 2.8 million, it's the largest regional magazine in the country, spotlighting life in the southern United States. Based in Birmingham, Alabama, the publication includes recipes, home plans and features about Southern culture and travel.

"Our relationship with Time Inc. is an excellent one, and we're pleased that the staff at Southern Living is taking advantage of everything that Enterprise has to offer," said Shawn Duffy, Managing Director of WoodWing USA.

In recent weeks, WoodWing's reach in the North American magazine market has grown substantially. In addition to Southern Living, WoodWing has also added American Legion magazine, with a circulation of about 2.5 million. Both publications rank among the 30 largest magazines in the U.S.

"That's no coincidence," Duffy said. "As the publishing industry continues to change, magazine publishers know they need to adapt quickly to meet their readers' expectations. They need to be able to reach their audience through every available medium – print, online, mobile – and they need a multichannel publishing system that is capable of doing this, and one that can save them time and money in the process. What they're discovering is that Enterprise is the right tool to make this happen."




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