Livonia , Mich.: Valassis, one of the nation's leading media and marketing services companies, announced today that through a variety of employee-led fund raisers last year, Valassis employees met their 2009 fund raising goal of $75,000 for the National Center for Missing & Exploited Children (NCMEC). As the company marks its 25th anniversary of reuniting children with their families in partnership with NCMEC and the United States Postal Service (USPS), Valassis will continue to support this admirable cause throughout the company through fund raisers and its commitment to feature the faces of missing children across its RedPlum portfolio.

Building upon the momentum of fund-raising efforts in 2009, NCMEC will again be Valassis ' corporate charity. Valassis employees have pledged for a second consecutive year to raise $75,000 for NCMEC in 2010 during the program's 25 th anniversary year.

"Our program has fundamentally changed the way America searches for its missing children," said Vince Giuliano, Valassis Senior Vice President, Government Relations. "I am proud that our employees continue to step forward to make a difference in the lives of missing children and searching families. This long-standing partnership has made a difference is the lives of so many children and their families."

It was in 1985 that the first Have You Seen Me ? photo appeared on the company's products. Since that time, Valassis has expanded the reach of the program to the RedPlum Shared Mail Wrap, RedPlum Free-standing Insert (FSI) and online at redplum.com and valassis.com. This program has become the most successful photo program of its kind. Of the more than 2,000 children featured through the program, 1,100 have been recovered through photo distribution programs like this and other efforts.

"Our relationship with Valassis is a perfect example of the kind of public private partnership that can have a lasting impact and what we do would not be possible without partners like them," said Ernie Allen , NCMEC President and CEO . "We are grateful for their continued support and we look forward to many more years of working together to help give children safer lives."

NCMEC's mission is to help prevent child abduction and sexual exploitation; help find missing children; and assist victims of child abduction and sexual exploitation, their families and the professionals who serve them. To date, more than 148,400 children have been found as a result of NCMEC and its partners' efforts. To learn more about NCMEC and its ongoing efforts, go to www.missingkids.com .