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interlinkONE reports Dscoop5 to be a big success

Thursday, March 04, 2010

Press release from the issuing company

Wilmington, MA, - interlinkONE Inc., a leading provider of web-based marketing software solutions, reports that Dscoop5, the 2010 Annual Conference that ran on February 18-20 at the Gaylord Texan Hotel & Convention Center in Dallas was a huge success for the company. With attendee numbers increased from 2009, interlinkONE reports it was a perfect venue for highlighting its software and services, particularly its mission to highlight one of its newest offerings, QR Codes. interlinkONE developed several creative ways to make attendees more familiar with this new way to connect print to an interactive response.

As people walked into the convention center, there was a Floor Decal with a huge QR Code. If someone scanned the QR Code, they were directed to a video that gave them reasons to come to the interlinkONE booth. QR Codes printed within the company's brochure directed people to more information about interlinkONE and its products.  The staff handed out business cards with QR Codes on the front of the card that presented contact information and QR Codes on the back went directly to interlinkONE's Web site.

"Dscoop was one of the best conferences we attended this year. We were very impressed with the amount of activity at our booth. We had fun raising awareness of the many ways to use QR Codes when marketing your business," said John P. Foley, Jr., president and CEO of interlinkONE. "There are many tools on the Web to help generate QR Codes, however, interlinkONE offers the only multi-channel marketing software solution that allows you to generate QR Codes and then compare their success to other marketing efforts via one dashboard with our marketing software."

QR Codes are quickly gaining more popularity as more people use mobile phones to access 3G networks. Scanning software can be loaded onto such devices as smart phones. The user then points the device at a code, and the smart phone brings up Web sites, text, or pictures attached to that code. The code pattern is small enough to be hidden or incorporated into a visually pleasing image.




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