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L2 integrates Fuse with USADATA to enhance cross media marketing

Tuesday, March 02, 2010

Press release from the issuing company

San Jose, CA – L2 formally announces an agreement with data specialist USADATA to provide privacy-compliant targeted marketing leads from within L2's Fuse Cross Media platform. This addition allows marketing and print services providers to more effectively grow their marketing reach with Fuse through customized marketing applications.

"The inclusion of list building capabilities in Fuse was made in response to customer requests to manage the entire marketing process from within a single platform. Since we've rolled this out, Fuse users have already started to experience the benefits of the more streamlined workflow process" said Wrich Printz, President and CEO.

The partnership with USADATA allows Fuse users to easily manage additions to their marketing database through the workflow process. Fuse also simplifies list building complexities like usage, billing and waiting times for list delivery from within the platform.

"We are proud to be the data partner for L2's Fuse Cross Media platform. Our list ordering application will enable Fuse end users to more easily and efficiently send relevant direct mail that improves ROI," said Dominic Le Claire, Vice President of Client Partnerships at USADATA.

"We designed the list building feature to simplify the process of purchasing and adding new leads to a new or existing marketing campaign, leaving users to focus on the marketing. Marketing service providers that partner with L2 will also be able to provide the platform to their enterprise customers on a self-branded Fuse platform" said Jon Oakes, Chief Operating Officer.




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