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Neenah makes the prestige of a watermark available for smaller businesses

Friday, February 26, 2010

Press release from the issuing company

Alpharetta, Ga. - Neenah Paper offers its customers the opportunity to have a custom private watermark embedded in their business or personal stationery, no matter the size of the company. What was previously available only to large volume customers by way of a genuine watermark is now an option for smaller companies, using the CUSTOMARK Papers process.

There are many reasons why the addition of a private watermark to a company's stationery has remained popular, not the least of which is the way it elevates a brand identity. Though understated, it makes an impression, communicating professionalism and attention to detail. It lends an air of importance to a written communication.

However, one of the benefits of a private watermark that is even more relevant today is the added protection. Genuine watermarks are permanent, unalterable, and cannot be scanned or copied, so using watermarked paper for important documents helps defend against many types of document fraud and theft.

Because genuine watermarks are made during the papermaking process, the minimum amount of paper required for ordering a custom watermark has always been high, accessible only to large professional firms, universities, financial institutions and corporations. But Neenah has an alternative, with minimum requirements as low as 100 lbs. (just two cartons of paper), making it possible for smaller companies, organizations, and even individuals to realize the branding and security benefits of the time honored watermark. In the CUSTOMARK Paper process, a gravure plate uses a non-alterable solution to transfer the logo, signature mark, or specified image onto the finished paper. And because the image is made with a plate rather than a dandy roll, it can feature a wider variety of shapes, lines, and solid fields. Not only can it be produced in smaller quantities, but it also offers faster turnaround times.




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