WhatTheyThink Special Report Offers a Detailed Overview of Social Media for Printers
Thursday, February 18, 2010
Press release from the issuing company
LEXINGTON, KY -- WhatTheyThink, the leading news and information source for the graphic communications industry, announces the immediate availability of its new “strategy summary” report, Social Media for Graphic Communications: A WhatTheyThink Strategy Summary Report—The Hows and Whys of Social Media. This 63-page report defines social media, the growing importance of using media channels like Twitter, LinkedIn, Facebook, and others to network and communicate with present and prospective customers, offers third-party estimates of the growth of the importance of, and spending on, social media by marketers in all industries, and offers specific advice for companies in the printing industry.
Social Media for Graphic Communications: A WhatTheyThink Strategy Summary Report—The Hows and Whys of Social Media explains the difference between “outbound” and “inbound” marketing, and discusses the changing trends in advertising and marketing that are causing wholesale shifts in how businesses cultivate customers and build relationships that lead to sales.
The report also offers a “primer” on the various new and social media channels, such as:
For each of these groups of channels, the report explains, in a nutshell:
According to the report:
Social Media for Graphic Communications: A WhatTheyThink Strategy Summary Report—The Hows and Whys of Social Media also provides WhatTheyThink’s outlook, conclusions, and specific recommendations for print businesses vis-à-vis social media.
“There are many within and without the industry who think that all this is just a fad that will all just go away in a few years—which is exactly what many of these same people said about the Internet in 1990s. No doubt social media will reach its maximum buzz potential, but ‘social networking’ in some form is here to stay. It’s still very much the Wild West in terms of setting hard and fast rules for implementing these things for our own businesses or for our clients. But therein lies the opportunity for graphic communications professionals to take the lead and understand how to integrate these things into present and potential communications campaigns.”
The WhatTheyThink special report, Social Media for Graphic Communications: A WhatTheyThink Strategy Summary Report—The Hows and Whys of Social Media is available for purchase by visiting the secure WhatTheyThink Store. The price for the 63-page report is $195. WhatTheyThink Store customers can download this report in PDF Acrobat format immediately after purchase. Enterprise site licenses are also available for $995.
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