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Finch's releases Uncoated Guide

Tuesday, February 16, 2010

Press release from the issuing company

GLENS FALLS, NY - A leader in responsible forestry, Finch Paper is pleased to announce the new Uncoated Guide, available today. Finch's trademark unpretentious, natural charm uses a surfing analogy to describe success on uncoated paper.
The Guide also provides comprehensive yet very basic direction for adjusting color curves in Adobe Photoshop for best results when designing for uncoated paper. Curve adjustment is a step in the right direction for great color results, especially if the designer and/or print partners do not employ any other color management methods.  

"We like to help designers get the best image results on uncoated stocks," explains Beth Povie, Marketing Communications Manager for Finch Paper. "We consulted with color experts to help us explain how dot gain relates to curves, and found a simple way to describe the process for better color reproduction."  

The uncoated wave: Ride it like a pro
The Uncoated Guide is a must-have tool which helps the reader choose "the perfect wave"; i.e., the uncoated paper that best suits his or her needs. Paper choice is a critical decision: the paper has to not only perform on press, but also on budget - and Finch Paper delivers on both of these key requirements. 140 years of experience counts, and today Finch produces the widest range of value-driven uncoated papers on the market.

Surf's up: Uncoated possibilities
While different types of coated paper are identified by number, uncoated papers have names that match their features and functionality, for easy reference. Uncoated categories reflect quality steps in brightness, opacity, formation, shade, print quality and environmental attributes.
The Uncoated Guide lists all of Finch's uncoated papers, as well as short descriptions of each line's application functionality for easy identification of the paper that is right for the job.
Jump in the water: The Finch line-up
The Guide also features a simple chart which lists and compares all of its uncoated products by quality, price, weight, environmental certification and recyclability.  FSC- and SFI-certified uncoated papers, popular with both traditional and digital printers, are the heart of Finch's line-up.
Because of their natural surface and tactile properties, uncoated papers create a much stronger perception of prestige and lasting value compared to their coated counterparts
Paddle out: Fundamentals of ink on paper
To ensure sharp, colorful images, the Uncoated Guide covers the important relationship between uncoated paper and the printer or press, ink, and the digital image; and how to make them all work together to produce desired results.The guide delves into understanding dot gain, communication with the print professional, and how to improve the standard four-color process.
The Uncoated Guide is the customer's source for everything uncoated and offers the know-how to best adjust and utilize color curves. In addition to these helpful points, there are many more tips, techniques and resources offered in this newest Finch guide. Drop in and catch the Finch wave by ordering a copy of the Uncoated Guide, samples and other support materials by visiting www.finchpaper.com, or call: 1-800-833-9981.




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