Cal Events, producer of PrintFest, is hosting a new conference with two separate programs: one for Print Service Providers, and the other for Marketing & Creative Professionals.  Each program is focused on delivering targeted, measurable campaigns using integrated media including variable data print and direct mail, broadcast email, Personalized URLs, web-to-print, workflow solutions, and new emerging technologies like QR codes and SMS.  Cross Media West and PrintFest are co-located this year with PMA 2010 at the Anaheim Convention Center.  PrintFest and PMA run three days, Sun.-Tues., Feb. 21-23, and Cross Media West is a one-day conference on Mon., Feb. 22nd.

Many leading providers of cross media marketing solutions will be presenting sessions and exhibiting their solutions at the combined events, including Kodak, HP, Xerox, XMPie, Easypurl, Online Print Solutions, Infusionsoft, L2, eMarketingWerx, Presstek, KBA, and more!

WhatTheyThink readers can sign up at member discount rates with Registration Code CMWPF_34.