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New Ample Sample promotion showcases pocket folders

Wednesday, February 10, 2010

Press release from the issuing company

Alpharetta, GA. - Neenah Paper has just released another in its popular Ample Sample series, this one a collection of commercial reprints of pocket folders. The samples give designers and printers a chance to see real world examples of some of the unique ways Neenah's premium papers are used.

The carrier folder itself, printed on a rich OXFORD Duplex Cover, is a tactile exploration using embossing, foil stamping, die cuts and sewing, a stunning example of how color and texture can make a folder special. It holds six folders from different types of businesses. They range in complexity, the simplest folder printing in just one color. This folder clearly demonstrates how using a unique paper-ESSE Cover Pearlized Cocoa-can add so much to a simple design.

Texture and color, the stars of this promotion, both play an important part in some of the folders. One example is the crafted finish of CLASSIC Laid as the backdrop for a photograph of burlap on one folder cover. Or SUNDANCE Felt finish to convey the tactile luxury of wool for the Aspen Brand Clothing media kit. In this case, color was a consideration as well. The Harvest Yellow paper adds warmth to the four-color image. And speaking of color, the refined look of embossing and a rich brown ink on a real estate folder constructed of CLASSIC CREST Paper in Celery make this folder memorable and impressive.

"This collection of folders serves as an effective model to demonstrate techniques, printing and craftsmanship, while communicating the value of using Neenah's selection of cover weights," says Kristin Carpenter, advertising and design manager for Neenah Paper. "The paper chosen for a presentation or pocket folder is as important as what's on the inside. Our brands of papers, offering a wide selection of textures and colors, can make your message more beautiful and more noticeable as the paper essentially becomes part of the design itself."




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