WYNIT announces distribution partnership with EFI

Tuesday, February 09, 2010

Foster City, Calif. – Further bolstering its offerings to the large format printing and photo specialty channels, WYNIT, Inc. is pleased to announce its partnership with EFI to distribute eXpress  and Fiery XF software products.

WYNIT understands that evolving markets require innovative products to satisfy a dynamic consumer demand. Leading the way in the large format printing and photo industry's progression from analog to digital color, EFI provides a full portfolio of products including color management software solutions. Paralleling the WYNIT standard in taking a complete approach to the market, EFI offers exceptional value-add products.

"Coupled with our recent expansion in the technical graphics vertical market, the addition of eXpress and Fiery XF products from EFI further solidifies WYNIT as the leader in this channel," states Peter A. Richichi, WYNIT's Chief Operating Officer. "We are committed to continually providing our customers with product solutions that improve their competitive advantage in the marketplace, enhanced by innovative program and service offerings."

"We're excited to partner with WYNIT to leverage their proven sales models to expand the reach of EFI solutions," said Bill Bieger, director of sales, graphics arts solutions, EFI. "The timing of this relationship is perfect as the need for color management is growing every month in the photo, print-for-pay and large-format markets."

A market leader in the development of RIP software, EFI's innovative Fiery XF is the premiere solution for large format printing needs. The high-performance RIP reduces production time, while ensuring accurate, vibrant colors from printers via a user-friendly interface. EFI also sets the highest standard in printing optimization products with eXpress for Proofing and eXpress for Photo color management software. These solutions ensure top-quality output and performance, preventing color matching errors and minimizing operating costs.

WYNIT is a true leader in providing complete solutions to its reseller, dealer, and integrator customers, adding value to the supply chain. This comprehensive understanding of industry requirements, specific markets, and individual consumers sets WYNIT apart from its competitors as it delivers millions of dollars of products from over one hundred top industry brands, to thousands of resellers across the country – every business day.