Menomonee Falls, WI - Arandell Corporation, North America's premier and most robust offset printing company, announces the appointment of Michael Pedersen to the position of Vice President, Regional Sales. Pedersen will be responsible for establishing regional alignment and a revised sales structure to support the business direction. In addition, he will be responsible for developing and securing new business.

Jim Treis, Arandell Executive Vice President of Sales and Marketing, stated, "Mike's experience in print production, graphic arts and direct sales will help us achieve our aggressive sales growth objectives.  Proven leadership and his strong sense of creativity is a timely addition to our sales and management team."

Most recently with Vertis Communications, an advertising and marketing solutions agency, Pedersen joins the Arandell team with over 25 years of experience in catalog development, printing and sales.  Prior to Vertis, he worked for the Banta Corporation and World Color Press (formerly Quebecor).