Chicago, IL – GPA announces its new video campaign, "The Red Cooler Roadshow: All Roads Lead to Dscoop5," chronicling GPA's journey to the upcoming Dscoop5 conference, taking place in Dallas, TX from February 18-20.

GPA is inviting everyone to check out their journey as they talk to partners, friends and industry leaders about the upcoming Dscoop5 Conference, how Dscoop and GPA have impacted their businesses and GPA Red Cooler memories as they prepare for and head to the Dscoop5 Conference in Dallas.

The Red Cooler Roadshow is about building a sense of community among the Indigo printing community, and showing that success comes from working hard and playing hard. The roadshow culminates at the Dscoop 5 conference, but will extend beyond the show.