Rockford, IL - M.J. Anderson, Chief Marketing Officer at Trekk Cross-Media and Robin Tobin, Vice President of Key Accounts, will be featured speakers at the 2010 IPA Leadership Conference held February 4-6, 2010 in Scottsdale, Arizona.

With fundamental changes happening in graphic communications, IPA has redesigned its annual conference to meet the changing needs of its members. The new conference brings together brand owners and business leaders from creative, prepress and print communities to share experiences on topics critical to the future of efficient marketing execution and cross-media communications.

Tobin , who was instrumental in developing the program for the revamped event, will moderate an interactive session on "New & Emerging Media" as well as a "CMO Fireside Chat," where CMOs divulge their top digital marketing challenges and rewards. Panelists include Julie Roehm, former chief marketing officer Walmart & Daimler-Chrysler, Liz Brohan, Co-CEO, Colman Brohan Davis (CBD) Marketing and Liz Miller, Vice President, Programs and Operations, CMO Council.

Anderson will present a session on "Integrating Social Media with Cross Media." He'll explain why marketers need to recalibrate their thinking to influence audiences in this new era of marketing communications. He'll also share how service providers can help clients transition from traditional to more engaging, personalized marketing deployed across all media - including social media. In an interactive discussion on the same topic, Anderson will moderate while panelists share their stories of integrating Social Media with Cross Media and overcoming organizational barriers to achieve quantifiable results.