Experienced printing industry executive will oversee the North American sheetfed sales force
 
KBA North America, a global press manufacturer based in Dallas, Texas, announces that Soren Larsen has joined the company as its senior vice president of sheetfed sales. Larsen, a printing industry veteran, will be overseeing the entire sheetfed sales force in North America. He will report directly to KBA North America President and CEO, Mark Hischar, as part of the Executive Management Team.
 
“KBA continues to be a leader in the North American sheetfed market,” says Larsen. “Its wide range of press models---from 20” to 81”---gives printers the largest choice from one press manufacturer. KBA's focus on press technologies in all formats allows it to be in the forefront with the introduction of high-end automation and other bottom line enhancing productivity features. KBA is established as the patent leader among printing press manufacturers worldwide for its innovative print technology. Plus, KBA continues to maintain its reputation as the leader in large-format and packaging presses. Providing technology which helps our clients to enter new markets and become more profitable is what KBA is all about. I’ll be working closely with our sales and product management teams to help them partner with our customers to show the wide range of products we have to offer.”
 
Larsen entered the printing industry in 1978 and brings with him 32 years of experience in sheetfed press technology and products, sales management, marketing and general management. He has held executive sales positions in the graphics art industry.
 
“Soren is an excellent addition to our executive management team,” says Mark Hischar, President and CEO of KBA North America. “In his previous positions, he has demonstrated continual leadership abilities, proven sales performances, and knowledge of the North American sheetfed market, which make him the perfect candidate for the job. His dedication and thorough industry knowledge of all market segments will bring an added benefit to our customers.”