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WoodWing announces support for Apple's iPad 

Friday, January 29, 2010

Press release from the issuing company

Zaandam, The Netherlands - WoodWing Software, supplier of cross-media publishing solutions, today announced the development of tools that allow publishers to take full advantage of Apple's new iPad.

"Apple's iPad is most certainly going to boost the success of media consumption through handheld devices," said Hans Janssen, CEO of WoodWing Software. "This offers a host of possibilities for publishers to create new sources of income. It's our task as a software supplier to provide them with the right tools for that job."

WoodWing developments have been taking place in two main areas: First, to facilitate the workflow to create interactive digital publications using the Enterprise publishing system; second, a native iPad App to enable the consumer to enjoy the interactive content.

"WoodWing's Content Station - which already allows content creators to plan, create, and publish any type of content - has been extended to accommodate the extra functionality required to plan and produce this new kind of digital publications," said Erik Schut, President of WoodWing Software. "Together with our experience gained during the creation of the iPhone newsreader App, we created an iPad Reader App capable of displaying attractive-looking content containing a mixture of text, audio and video, along with an intuitive and easy navigation."

WoodWing has been working closely together with key customers on these developments. The iPad tools will be unveiled on March 3 during the first stop of WoodWing's World Tour at the Time-Life Building in New York City.




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