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Valassis brings management of its lists in-house

Tuesday, January 26, 2010

Press release from the issuing company

Livonia, Mich. - Valassis, one of the nation's leading media and marketing services companies, announced today that it is bringing the management of its Valassis Lists products in-house to both grow this business and strengthen client relationships.

Valassis has built and maintains the largest mailing list in the country with 151 million addresses.  Updated weekly using the most stringent list hygiene standards, it is the most accurate and comprehensive list in today's marketplace, second only in size to the U. S. Postal Service 's (USPS) address file. In fact, the data Valassis uses is the same data that is made available in the industry by the USPS and is identical to what the USPS uses to manage their own internal sorting of the mail.

"We have a sophisticated, proprietary system and a competitive edge in the mailing industry," said Mark Gundersen, Director, Valassis Data Solutions.  "We also are the only major compiler that mails from its own list, delivering value to more than 100 million consumers each week, which speaks to our commitment to the quality and integrity of the list.  We believe internal account management of the list and our increased involvement as the list owners is a natural evolution for this business."

Valassis will continue to work with the American List Counsel (ALC), which has provided excellent service as our List Manager, until March 5, which is when the transition will be complete. Valassis will continue to utilize its existing fulfillment company, NFocus Consulting, Inc. as a fulfillment and technology partner.

The company's lists and services include the Valassis Enhanced National Database (resident occupant list); Valassis New Movers; Valassis New Construction, Carrier Route Boundary; Targeting Demographics; Intelligent Prospect Models; and many other database marketing services.




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