Clevedon - Roland DG will use Packaging Innovations 2010 to showcase its 30" UV-curable VersaUV LEC-330 and its unique prototyping capabilities to the packaging market. With its versatility to print onto almost any substrate and the white ink capability, all at a highly competitive price point, the integrated inkjet printer/cutter is set to revolutionise proofing in the packaging design sector.

The VersaUV LEC-330 offers a cost-effective proofing mechanism for specialist packaging mock-ups. Not only is it able to print CMYK, cut and crease onto a wide variety of materials, but it also uses both gloss and matte spot UV varnish to produce doming and embossing for use in creating effects like faux animal skin and Braille.

Says Mat Drake, Print Product Manager, Roland DG (UK): "We're very excited about showcasing the LEC-330 to the market at Packaging Innovations, where we'll be speaking to those associated with packaging production for highly prestigious and demanding brands. We believe that the LEC-330 can give packaging companies a distinct advantage over their competitors by adding real value. The LEC-330 prints white ink, allowing for full colour proofing of packaging designs or prototypes on clear and plastic stocks. It can also profile cut intricate shapes and patterns, removing the need to manually cut the package or prototype following the printing process. In addition, as it's UV-curable, it will print on almost anything, making the scope for packaging creativity almost limitless. With this functionality, proofing times and therefore costs can be significantly reduced."

Roland DG will be demonstrating the extensive potential of the LEC-330 and its integration with standard workflow solutions such as EskoArtwork Visualiser software and GMG's ColorServer, ensuring that design and pre-press processes flow seamlessly with the LEC-330.