Sales expert Linda Bishop trains industry professionals to rethink their selling strategy in 2010.

Atlanta, Ga. – Linda Bishop, President of Thought Transformation, Inc. today trained members of the Graphic Arts Association (GAA) in a session entitled "Selling in Tough Times."  As the association strives to be the leading resource for the printing and graphic communications industry in many areas including education, Bishop, a sales expert and consultant, focused today's presentation on why salespeople should rethink their selling strategy in 2010 so that it more clearly reflects the buyer's evolving mindset.

Assuming the payoff is high, this year will be an opportunity for buyers to spend on projects they put off last year.  Bishop's presentation focuses on the buyer's mindset and what salespeople can do this year to not only meet, but exceed their sales goals.  Her presentation points to the fact that buyer's will take extra care in evaluating tradeoffs and usually avoid top-of-the-line options if there is a reasonable substitute available at a lesser price.

"2009 was a tough year, but I believe 2010 will be better in terms of economic indicators," said Bishop.  "It's important for salespeople to realize that if they want to outsell the competition, they need to freshen their message and approach so it aligns with the buyer's mental outlook."

Bishop, a top-performer in printing sales for 17 years, founded Thought Transformation to train and consult companies and sales professionals on how to sell more and reach their full potential. She talks to marketers regularly, and draws upon first-hand knowledge when presenting and training executives and salespeople nationwide.

Margaret Baumhauer, President of the GAA said, "We want our members to thrive and that requires new selling skills. One of the many membership benefits we offer is training. We encouraged all our members to take advantage of Linda Bishop's expertise and learn new ways to grow sales."