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Arandell Corporation names new Marketing Administration Manager

Friday, January 22, 2010

Press release from the issuing company

Lauren Falk to enhance Arandell's marketing initiatives

Menomonee Falls, WI - Arandell Corporation, North America's premier and most robust offset printing company, announces the appointment of Lauren Falk to the position of Marketing Administration Manager. Falk will be responsible for strategic marketing initiatives including campaign creative, public relations, market intelligence, business development and corporate event production. In addition, she will collaborate with internal and external resources to support Arandell's commitment to industry innovation and environmental responsibility.

Jim Treis, Arandell Executive Vice President of Sales and Marketing, stated, "Lauren is a great addition to our team as she will grow and develop enhanced, relevant and impactful marketing products to create competitive advantage. We look forward to launching new and innovative marketing programs, social media networks and experiential events to provide ongoing education and thought leadership for our clients."

Previously with FIS (formerly Metavante Corporation), Falk brings a solid background of comprehensive marketing experience, communication skills and project management to the Arandell team. Prior to FIS, she worked for the Milwaukee Bucks/Studio Energee! and the University of Wisconsin-Madison Athletic Department.

 

 

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