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MindFireInc and WhatTheyThink to Host Educational Webinar: Does Personalization Really Work?

Wednesday, January 13, 2010

Press release from the issuing company

Research and Live Use Cases Tell the Story

Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Does personalization really work?, which will be led by WhatTheyThink Senior Editor Cary Sherburne.  Sponsored by MindFireInc, the event will be held Wednesday, January 20th, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available at the webinar registration page.

“This webinar will discuss research comparing response rates of more than 650 real-life personalized cross-media campaigns from the MindFireInc database, with data from DMA and PODi to statistically demonstrate the uplift that can be gained from relevant, personalized communications,” said Sherburne. “It will also include detailed discussion of specific cases that take cross-media communications to a new level.  As the market becomes more familiar with personalized communications, marketers are challenged to keep their approach fresh and new, as well as build in a closed-loop tracking process that will monitor ROI. Session attendees will be able to download the research report that is the source of the data behind this session.”

Sherburne will be joined by

  • David Hess, Vice President of Sales & Marketing, Proven Direct.  Hess leads a Sales and Marketing team responsible for all aspects of marketing and new business development. Since joining Proven Direct in 1999, his sales contributions and leadership have been instrumental to the Company’s growth and innovative service enhancements. David possesses expertise in Direct Marketing Strategy, Variable Imaging, Personalized URLs, Web-to-Print, and Tactics and Regulations relating to the United States Postal Service. 
  • Nick DeCesare, Senior VP, Sales & Marketing, Mercury Print & Mail.  .Mercury Print & Mail is a full service direct marketing provider, including data services, laser imaging, offset printing, binding and finishing and postal services, taking projects from the drawing board to the door. Nick will share several success stories that delineate the value of personalization in a cross-media mix.

“It is clear that marketers want to improve the quality of their customer communications by making them more relevant and personalized as well as use cross-media techniques,” said Randy Davidson, President, WhatTheyThink.  “But the must also prove ROI and bottom line contributions.  This research will be valuable in educating marketers about the role of print in a modern and effective media mix.  We appreciate the fact that MindFireInc is sponsoring this important session, allowing us to make it available at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this free event

About MindFireInc®

MindFireInc is the worldwide leader of marketing intelligence software and services that enables the creation and deployment of targeted, trackable cross-media campaigns. More than 500 companies and 2,500 users worldwide depend on MindFireInc to manage thousands of cross-media marketing campaigns. MindFireInc’s flagship product, LookWho’sClicking®, automates the creation and management of highly-effective Personalized URLs, response-tracking, and more. With offices in California, New Jersey, New York, Arizona, and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. MindFireInc is proud to be named by Inc. 500 as the 6th fastest growing software company in the United States.

For more information, please visit http://www.mindfireinc.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be ordered on Amazon.com.

Sherburne can be reached at Cary@WhatTheyThink.com.




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