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TransPromo Communications returns to Xplor Conference

Tuesday, January 12, 2010

Press release from the issuing company

Land O'Lakes, FL - Xplor International, the worldwide electronic document systems association, today announced that the topic of TransPromo communications will once again return to their annual Global Conference and Vendor Forum, March 17-19, 2010 in Tampa Bay, Florida. Sessions will be conducted by noted industry experts including representatives from DocuLynx, GMC Software Technology, InfoTrends, InfoPrint, Kodak, Pitney Bowes, Solimar Systems and The Winters Group. As part of over 70 educational classes covering the latest trends and best practices in the digital document industry, Xplor's Global Conference and Vendor Forum will feature 10 TransPromo classes that will feature:

Pre-Conference Intensive Hosted by Madison Advisors: In the program is titled "TransPromotional and E-Delivery Market Trends and Directions." The pre-conference intensive will be held March 16 followed by the Xplor Global Document Conference and Vendor Forum. Madison Advisors will present the results of their latest market research on transpromo communications, print suppression and multi-channel delivery.

TransPromo: A buried treasure in customer communications: Michael Bucka of GMC Software Technology, will provide a rare glimpse into trends from the transactional and variable data printing market in Europe as it pertains to the banking and insurance industries. In addition, the session will review why TransPromo has been successful in terms of cost savings.

Best practices for ADF: TransPromotional/TransEducational Workflows: Today, highly effective companies are increasing profitability and significantly reducing cost through process automation and Automated Document Workflows (ADF). This session takes you through actual client case studies and workflow examples that illustrate the benefits of ADF with emphasis on production PDF workflows and how implementing TransPromotional and transeducational document solutions that lowers call center numbers and improves customer satisfaction.

Ten reasons for TransPromo NOW!: There is certainly a lot of buzz surrounding the concept of TransPromo in today's market - the technology is available, marketers are being challenged to be more creative and targeted with their advertising spending and consumers are demanding more effective communications. InfoTrends has uncovered ten compelling reasons to explore TransPromo now and this session will walk you through them!

The Use of Color in Transpromo Application Design: Many companies want to deploy TransPromo applications and are learning the new techniques required to create highly variable documents in color with high quality. A key component in TransPromo application design is the proper selection of colors that are within the gamut of the target printer. This presentation will explain the different color spaces that application designers are familiar with and the compromises they will need to understand when working with four-color, CMYK printers.

TransPromo in North America and Western Europe: Everyone is talking about TransPromo, but what does the research say? InfoTrends will be sharing results from two recent studies that shed light on the TransPromo opportunity in North America and Western Europe. Where are these regions similar? Where do they differ? Attend to find out!

Transpromo: Making the Shift to Precision Marketing: TransPromo by original definition relates to placing relevant and personalized promotions or advertisements on must-read documents, such as statements. This session will define the shift from TransPromo to precision marketing, and how marketers must look at the expansive techniques and platforms available today from web to email, via pURLs and loyalty statements.

Transpromo: A Behavioral Marketing Enabler: When driven by relevant customer data and behavioral marketing, TransPromo can open the opportunity for levels of marketing effectiveness greater than any other channel. This session will discuss how multichannel TransPromo communications enable more effective marketing and customer satisfaction.

Transpromo in the Cloud: Considerations For Hosted Services: Cloud computing has become a hot technology topic, especially as many organizations look to hosted, Web-based services to reduce overhead associated with managing IT. There are even cloud-based solutions and services on the market today for enabling TransPromo applications, from message creation workflow and management to composition.

The Business Plan for Acquisition of Transpromo Opportunities: The Winters Group, using a performance-based model, has successfully transformed more traditional printers into the complex world of CMO selling. Peter Winters will share a replicable process for successful migration.

The Need for Effective Document Archiving In the Transpromo World: In this session attendees will learn how to think of themselves as true communications providers and facilitators. Through learning the latest in practical, fast, and accurate archiving and retrieval processes, attendees will be able to move further into the communications space and understand the important role to play in the whole life cycle of a document.

As Xplor celebrates their 30th year providing excellent education to the document industry, they are offering a number of flexible registration packages including a platinum passport (all courses, all days and all events) as well as a choice of day passes. The pre-conference intensive can be combined with a Platinum passport, day pass or purchase stand-alone. The conference and vendor forum will be held at the Tradewinds Island Grand Hotel and Conference Center, a AAA four-diamond, 585-room resort destination.




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