Atlanta, Ga. – In conjunction with the Print Sales and Marketing Executives, a special interest group of the Printing Industries of America, Linda Bishop, President of Thought Transformation, Inc., today kicked off the first day of Print Sales Virtual Training.  The program, which takes place over three consecutive Mondays for two hours each day, allows program participants to receive sales training from their offices and learn selling techniques on various topics.  Today's sessions focused on "Why Buyers Buy from You" and "Finding Leads."

The third and fourth training sessions will take place Monday, January 18 from 12:30 to 1:30 p.m. and 2:30 to 3:30 p.m., and the fifth and sixth training sessions will take place Monday, January 25 from 12:30 to 1:30 p.m. and 2:30 to 3:30 p.m.  In addition to the virtual training, participants will also receive handout materials from the presentations, supplementary training materials, a copy of Bishop's book "Selling in Tough Times" and offline coaching from Bishop via phone and E-mail.

"The ability to train participants virtually is a cutting edge innovation that I find to be very valuable to those in sales, and especially those in print sales," said Bishop.  "The life of a salesperson is undoubtedly busy, and having the opportunity to receive training specific to print sales without having to travel a great distance is very beneficial to participants."

Bishop, a top-performer in printing sales for 17 years, founded Thought Transformation to train and consult companies and sales professionals on how to sell more and reach their full potential.  She talks to marketers regularly, and draws upon first-hand knowledge when presenting and training executives and salespeople nationwide.

"I believe continuing education is imperative to the success of sales people," said Mike von Brendel, Print Sales and Marketing Executives Chair.  "Selling is one of the highest paid professions, but in order to be successful it is important that sales professionals take the time to further their career through training in order to remain in touch with the evolving industry."