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RedPlum-branded posters in 33,000 post offices

Monday, January 11, 2010

Press release from the issuing company

LIVONIA, Mich. -- Valassis, one of the nation's leading media and marketing services companies,announced today the display of 33,000 posters in post offices across the country this busy holiday season, asking the public to get involved in the search for missing children - a cause featured across its RedPlum portfolio. The posters serve as a reminder to the U.S. Postal Service's (USPS) 12 million daily patrons that citizens like themselves help in the recovery of missing children.

Valassis worked in conjunction with the USPS to place RedPlum-branded posters in the lobbies of post offices nationwide to celebrate the 25th Anniversary of its "Have You Seen Me?" Program and raise awareness for this important cause. The effort represents the first of its kind between these two organizations. The posters, created by Valassis, reiterate the fact that to find a missing child, you don't need a badge, just two eyes, and provide a call to action to look for the "Have You Seen Me?" photos in RedPlum products and online at redplum.com. In partnership since 1985 with the National Center for Missing & Exploited Children (NCMEC) and the USPS, Valassis has helped to safely recover one out of two children featured through the distribution of the "Have You Seen Me?" photos that appear on all of its RedPlum products. RedPlum is the consumer brand of Valassis.

Two 18"x24" posters highlighting the program's success and Valassis' partnership with the USPS and NCMEC will be displayed now through May 2010. The first, a bright green poster featuring the message that it just takes "two eyes" to help recover a missing child, will be featured through the end of January. The second, a poster of a child at a birthday party with a message that missing children aren't always hidden, will be displayed Feb. 1 and remain through the end of May.

The posters will be clearly visible in the lobby of all U.S. post offices and will be seen 2.5 billion times over the seven-month period. Additionally, the USPS will publicize this partnership effort to over 1 million of its employees and retirees.

"We want to thank the USPS and NCMEC for their continued passion and support of Valassis' 'Have You Seen Me?' Program," said Vince Giuliano, Valassis Senior Vice President, Government Relations. "Every customer who visits a post office in the next couple months will be reminded that it takes just 'two eyes' to recognize a missing child. Ordinary people who look at the pictures and provide that key lead or piece of information make all the difference for a child to be safely returned home. We're excited to begin celebrating the 25(th) anniversary of this program with two outstanding partners, NCMEC and the U.S. Postal Service."

"The Postal Service is pleased to be a major contributor to national efforts to help find missing children and return them home safely," said Roy Betts, Manager, Community Relations, United States Postal Service. "We look forward to continuing this initiative to bring awareness to the plight of missing children as we celebrate the 25(th) anniversary of this program."

Valassis' Missing Children Program is based on four simple goals: help find missing children; raise awareness about missing children and sensitivity to the issue of missing and exploited children; serve as a deterrent to would-be abductors; and make sure that no missing child is ever forgotten. Each week Valassis distributes pictures and information of missing children to more than 100 million households. Photographs are the No. 1 tool for law enforcement to recover a missing child, and photos provide much needed hope for searching families. The "Have You Seen Me?" program is featured on the RedPlum Direct Mail Package, RedPlum free-standing insert (FSI) and on redplum.com.




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