Helping marketers unify the customer experience offer printers new opportunities, new revenue streams

Lexington, Kentucky USA -- WhatTheyThink.com today announced that more than 200 industry professionals registered to attend a free printing industry educational webinar. Maximizing the Value of Customer Communications: A Unified Approach to the customer Experience was led by WhatTheyThink Senior Editor Cary Sherburne and sponsored by GMC Software Technology. The event was held on December 16^th.

Free access to the webinar archive is available at the webinar archive page.

“This last WhatTheyThink webinar of the 2009 season was one of our best,” said Sherburne. “Our panelists shared first-hand experience at how they have revolutionized their businesses by leveraging a unified customer experience for the benefit of their marketing customers as well as in the promotion of their own businesses. Despite the economy, these companies have continued to grow and look forward to a bright future as marketing services providers. In these sessions, there are always lots of listener questions about sales—what type of sales professional should, you be seeking, where do you find them, how do you train them, can you leverage an existing commodity-oriented sales force?  These are just a few of the questions our panelists addressed as they talked about how they are doing business in this new world of marketing services.”

Sherburne was joined by

• Darrin Wilen, President, Wilen Media. With a 35-year history as a leader in printing, direct mail and and CRM within the cable industry, Wilen has become a cross-discipline marketing agency designed to help any marketer compete in today’s ever-changing landscape. Wilen says, ”We do not just ‘talk the talk.’ We ‘walk the walk’ with great success.”
• Mark Cloutier, ThinkDMM. DMM, located in Scarborough, Maine, devotes itself to the art and science of making strategic, relevant connections to customers through thoughtful deployment of direct marketing tactics, including complex multichannel campaigns, single point mailings, TransPromo communications, personalized URLs, underlaid with a strong database management and print on demand infrastructure. The company started as a direct mail marketing company more than 25 years ago.

“2009 has been a very active webinar season at WhatTheyThink,” said Randy Davidson, President, WhatTheyThink, “and we are delighted to be concluding the season with this important session which provides a great deal of food for thought as we adjourn for the Holidays.  We appreciate the fact that GMC Software Technology is sponsoring this important session, allowing us to make it available at no charge.”

About GMC Software Technology

GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. www.gmc.net.

GMC Software Technology continues to add to its tally of industry awards. Most recently, in March 2009, Xplor International awarded the company “Technology Application of the Year” for a second year in a row. In 2008, the European Digital Press Association (EDP) named GMC “Best Special Application Software of the Year.”

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. In 2009, she was recognized as an Output Links Woman of Distinction and also received the coveted Thomas McMillan Award for excellence in Journalism. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, available on Amazon.com.

Sherburne can be reached at [email protected].