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CONNECT 2010 addresses finding the right marketing mix

Tuesday, December 15, 2009

Press release from the issuing company

ATLANTA, GA -Channel Connectivity is the marketing mantra of progressive industry leaders, yet it is perhaps one of the most difficult and challenging issues of our times. We can no longer engage one channel and expect to achieve the kind of results driven performance we demand.

CONNECT 2010, to be held on January 14th at Atlanta's Renaissance Waverly Hotel, will feature experts in the fields of data, web, and print. In addition to the educational value, CONNECT 2010 attendees will have a chance to visit with exhibitors of key marketing services, representing all channels, and learn firsthand what is on the horizon for 2010 and beyond.

CONNECT 2010 is presented by The Printing & Imaging Association of Georgia (PIAG) and the Direct Marketing Association of Atlanta (DMA Atlanta). Both associations seek to empower professionals charged with developing and implementing effective, measurable marketing strategies for their business. It is a forum where businesses can share innovation, experiences, best practices and create meaningful solutions.

"CONNECT 2010 is designed to inform attendees about the trends and best practices of cross-channel marketing strategies" explains Tim Taylor, PIAG President. "We aim to connect them to the right customers, the right type of business partners, and the right channel mix to drive their success in 2010. PIAG is excited to work with the DMA and bring our collective audiences together for a half day of relevant education and networking."

DMA Atlanta President Alex Marchetti adds, "We believe this unique partnership will benefit our members and create a powerful forum to promote meaningful education of effective cross-channel strategies. This will not only benefit the members of our collective membership, but also our customers who are required to 'Defend the Spend.' We are very excited and look forward to working with everyone in PIAG."




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