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Design2Launch Adds RealTimeProof Online Proofing

Friday, August 08, 2003

Press release from the issuing company

San Bruno, CA – August 7, 2003 – RealTimeImage, the world’s leading online proofing provider, today announces that Stamford, CT-based Design2Launch, Inc. (D2L) has successfully implemented RealTimeProof as part of its D2L System. The D2L System is engineered to help consumer packaged goods companies streamline product launches. According to D2L, roughly 80% of a product's unit cost is determined in the initial design phase, which is also where companies can save the most money. D2L’s unique software solution enables early-stage product design concepts to be viewed as final, “virtual products.” It provides designers and non-technical users with an intuitive, Windows-based environment that simplifies 3D design review, mark-up, and collaboration, eliminating extensive learning curves and the need for specialty software. The D2L System utilizes RealTimeImage’s unique image-streaming technology enabling gigabytes of high-resolution files to be viewed, even over dial-up connections, in seconds -- to dramatically reduce the costs and time required for conventional proofing. While D2L clients require confidentiality for competitive reasons, the company’s client list includes several Fortune 500 companies from the cosmetics, over-the-counter drug, and paper, packaging, and printing industries. D2L has been successful in providing direct cost savings and reducing time to market for a variety of consumer packaged goods companies. “Designing new packaging and bringing it to market fast -- even eliminating a few days in the design and approval process -- can literally translate to hundreds of thousands of dollars saved,” says Jim Carson, D2L vice president of product and operations. “RealTimeImage technology is an integral D2L System component that is helping our clients dramatically streamline product design and reduce time to market.” “Design2Launch is an innovative company that has established a unique niche in the packaging segment. RealTimeProof products offers advanced color- proofing capabilities that are seen to be critical to the packaging market. The combination makes for an extremely powerful advantage to D2L clients,” says Yehuda Messinger, Executive Vice President, Graphic Arts Division, RealTimeImage, Inc.




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