Rochester, NY - BCC Software, a BÖWE BELL + HOWELL company and the leading developer of high-performance solutions for professional mailers, will host a free Web Event at 3pm ET Wednesday, December 9, that spotlights BCC's proven approach to maintaining address quality for businesses concerned with keeping their addresses complete, correct and current.
 
The 60-minute session, BCC and the "3 Cs" of Address Quality, will be hosted by BCC Executive Vice President Chris Lien and Mark Higgins, Vice President of Marketing and Data Services.
 
During the Web Event, attendees will learn about the direct link between database address quality and successful client and prospect communications, which can have an enormous impact on any company's sales, marketing and customer support efforts. The presentation will also offer an overview of BCC's leading software-independent address quality solutions:

• ZIPFOURce  BCC's USPS CASS Certified service can standardize and verify existing address records, or boost transactional data quality on the fly.
• BCC File Processing  Easily cleanse address data using BCC's interface to USPS NCOALink processing-the industry standard for cost-effective, pro-active address updating-with secure FTP-based job transfers and fast turnarounds.

The Event will conclude with a live Q-and-A between attendees and their BCC hosts.
 
"BCC's address-quality solutions, built to work independently of any software, are ideal resources for any company concerned with the quality of incoming and long-held address data," Lien says. "In addition to being a leader in the mailing and printing industries, BCC has long been a trusted solutions provider to the financial, insurance and direct marketing segments, thanks to our three decades of experience in postal and address-quality innovations, and an absolute dedication to client success backed by our unmatched live customer support."
 
A widely respected expert on mailing industry issues for more than 15 years, Chris Lien joined BCC Software as Executive Vice President in December 2007. He is a sought-after speaker at mailing-related conferences and events, and frequently delivers presentations at the National Postal Forum, Mailcom, Graph Expo, and many regional Postal Customer Councils. He has written numerous industry articles related to address quality, and hosted many online webinars on that topic and others.
 
Mark Higgins joined BCC Software in 1997. He brings over a decade of mailing industry experience to his role as Vice President of Marketing and Data Services. Mark is responsible for overseeing the strategic operations of the Marketing and Data Services departments, including planning, budgeting, increasing revenue and quality control. He is a frequent presenter at MAILCOM, the National Postal Forum and for MFSA.
 
Register for this free Web Event in the "Events Center" area at https://bccsoftware.webex.com. For more information about BCC products and services, visit www.bccsoftware.com or call (800) 453-3130.