Helping marketers unify the customer experience offer printers new opportunities, new revenue streams

Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Maximizing the Value of Customer Communications: A Unified Approach to the customer Experience, which will be led by WhatTheyThink Senior Editor Cary Sherburne.  Sponsored by GMC Software Technology, the event will be held Wednesday, December 16th, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available at the webinar registration page.

“This last WhatTheyThink webinar of the 2009 season is especially important,” said Sherburne, “as print service providers look to a profitable and successful 2010. Marketers are challenged to increase the value and effectiveness of each and every customer touchpoint as they work to justify marketing expenditure and ensure that their efforts make a measurable contribution to the bottom line. Our panelists have first-hand experience at leveraging a unified customer experience for the benefit of their marketing customers as well as in the promotion of their own businesses and have generously agreed to share their expertise. ”

Sherburne will be joined by

• Darrin Wilen, President, Wilen Media. With a 35-year history as a leader in printing, direct mail and and CRM within the cable industry, Wilen has become a cross-discipline marketing agency designed to help any marketer compete in today’s ever-changing landscape. Wilen says, ”We do not just ‘talk the talk.’ We ‘walk the walk’ with great success.”
• Mark Cloutier, ThinkDMM. DMM, located in Scarborough, Maine, devotes itself to the art and science of making strategic, relevant connections to customers through thoughtful deployment of direct marketing tactics, including complex multichannel campaigns, single point mailings, TransPromo communications, personalized URLs, underlaid with a strong database management and print on demand infrastructure. The company started as a direct mail marketing company more than 25 years ago.

“2009 has been a very active webinar season at WhatTheyThink,” said Randy Davidson, President, WhatTheyThink, “and we are delighted to be concluding the season with this important session which will provide a great deal of food for thought as we adjourn for the Holidays.  We appreciate the fact that GMC Software Technology is sponsoring this important session, allowing us to make it available at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this free webinar.

About GMC Software Technology

GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. www.gmc.net.

GMC Software Technology continues to add to its tally of industry awards. Most recently, in March 2009, Xplor International awarded the company “Technology Application of the Year” for a second year in a row. In 2008, the European Digital Press Association (EDP) named GMC “Best Special Application Software of the Year.”

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, available on Amazon.com.

Sherburne can be reached at [email protected].