Palo Alto, California – The same kind of technology that brought us the customizable possibilities of digital printing has also quietly grown a world of paper alternatives– substrates made of synthetics like plastic or organics like minerals.

Tuesday, December 15, 2009
2:00 p.m. Eastern (11:00 a.m. Pacific)

"Early adopters have found this new class of paper exciting, but most designers and marketers have hesitated because so many of their questions have gone unanswered," says Sabine Lenz, CEO of PaperSpecs. "Our next Webinar "A World of Alternative Papers" will do just that!"

Guest speaker Bosy Colak, president of Strategic Responses, a company that helps to develop and launch digital synthetic solutions for various original equipment manufacturers will discuss:
- The different types of polyester and plastic papers
- The benefits and pitfalls of these alternative papers
- The environmental aspects of synthetic papers
- When to use an alternative paper
- How to successfully design with alternative papers
- Printing guidelines for digital and offset presses
- Finishing possibilities for synthetic papers

"The variety of end uses for synthetic paper is nearly limitless," says Colak. "They feel like traditional paper, can be finished and printed like pulp-based paper, offer creative inspiration and have positive impact on the bottom line when used properly."

This Webinar is perfect for designers, advertisers, marketers and media strategists who want to discover the world of alternative substrates and how to print and design with them effectively.

Thanks to the generous support of Xerox Corporation, the "A World of Alternative Papers" Webinar is free. Space is limited, so reserve your seat today at www.paperspecs.com/webinar.