"Phoenix Art Paper" by Papierfabrik Scheufelen was one of the first brand names to be registered on the European continent. Since then, it's not just the paper itself that has changed, but also the brand concept as a whole. Paper has become the found¬ation for major brand identities.
 
Scheufelen is raising the bar once again with its Wall Calendar 2010 entitled "Think big": Major brand identities make it big when presented on Scheufelen paper. The designers at Strichpunkt design agency have taken this concept literally and have matched big brands with big designs. True to the precepts of Andy Warhol, they came to the con¬clusion that, when it comes down to it, big brands are essentially art. With this in mind, they have created abstract artworks by zooming in on the smallest details of world-renown brands.

Each page of the calender depicts the logos of high-profile brands in a new and distinctive design. The pictures give free rein to the imagination, calling on observers to recall the shapes and colours of well-known brands such as Canon, HP, IBM, IKEA, McDonald's, SAP and Siemens. The artworks' aesthetic appeal is really brought out by the coated paper it is printed on: PhoeniXmotion, Consort Royal, Job Parilux and heaven 42. The production notes in the appendix explain the finishes that have been used, such as hot-foil stamping, iriodin and spot varnish. They also explain the selected brands again in a special way: Series of four cards, punched to be detached, pick up on the shapes, colours and sections of the logos to create a card game that combines both visual and tactile elements – in the best tradition of Scheufelen calendars.