Large Format represents an important strategic element in business diversification for today’s printers

Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Eco-Friendly Large format Impressions, which will be led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends.  Sponsored by HP, the event will be held Wednesday, December 2nd, from 2:00 to 3:00 PM EST (-5 GMT).

No-charge registration is available at the webinar registration page.

“Today’s commercial printers need to diversify to survive,” said Pellow.  “While there are lots of options for diversification, large format is an important element of a diversification strategy.  Your customers are likely already buying large format from someone … join us for this session to learn how you can bring those services, and a new revenue stream, in house without a significant impact on your environmental footprint.”

Pellow will be joined by

• Dr. Ross Allen of HP.  Dr. Allen has in-depth personal knowledge and 28 years of experience in inkjet technology and digital imaging products.  As a Senior Technology Specialist at HP, he has more than 40 US patents to his name.  He will explain HP’s Latex ink technology, where it fits in the market and its environmental importance.
• Kyle Morrison, Project-Ink.com.  Project Ink is a progressive graphics agency providing organic design, innovative green media products and environmental graphic application/installations.
• Brett O’Connell, Quantum Digital Imaging.  Quantum Digital Imaging combines the latest in large format digital output technologies with advanced finishing equipmenbt and the highest regard for quality and craftsmanship.

“Our panelists will share how they have expanded their offerings through wide format to leverage the brand assets and creative from the sales and marketing collateral they are already printing to increase both revenue and profit,” said Randy Davidson, President, WhatTheyThink. “We are also pleased to have Dr. Allen explain the new HP Latex inks.  We appreciate the fact that HP is sponsoring this important session, allowing us to make it available at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this free webinar.

About HP

HP focuses on simplifying technology experiences for all customers. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies. Featuring next-generation digital printing technologies that enable the professional printing of postage stamps to building wraps, and everything in between, HP Graphic Arts solutions include digital presses, wide and super wide-format printers, and custom inkjet solutions. Couple HP’s progressive portfolio with it's reputation for innovation, global responsibility and an industry-leading commitment to helping customers capture business success and you have a company that’s equipped to help you achieve profitable growth and thrive. www.hp.com/go/graphic-arts

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at [email protected].