HIFLEX'S continuing success reflected at PRINT '09
Friday, November 20, 2009
Press release from the issuing company
ASHLAND, NEW YORK – HIFLEX the global MIS and Web2Print solutions provider and leader in JDF integration and workflow, has had a very strong string of firsts including: the world's first MIS system to be JDF certified, the first MIS and Web2Print to win the prestigious InterTech award in the award's 30 year history, the winner of three additional CIP4 (CIPPI) JDF Integration awards for a total of eighteen, the winner of three Must See 'Ems and Encores, as well as the first to be appointed JDF Provider to the industry by the IPA in this year's JDF Roundup.
With all of this momentum, HIFLEX knew they had to work hard to sustain this success at PRINT '09. They had a sharp focus and they featured HIFLEX MIS, 'AutoPilot', 'Super CSR', and HIFLEX Workshop. In addition to their own carefully designed booth, HIFLEX demonstated software integration solutions in the booths of its partner companies including: KBA, Muller Martini, Fuji, Kodak, Agfa, and Metrix. Also at the show, HIFLEX was asked to participate in a special "Partners in Productivity" promotion with Komori, Screen and Standard Horizon. The showcase demonstrated JDF integration in its entirety from the HIFLEX MIS system to the Screen Trueflow prepress system, the Komori presses, and the Standard Horizon finishing equipment.This program reflected education and cross marketing at its best.
Participation at a tradeshow for HIFLEX fits into its ongoing integrated marketing strategy along with public relations, advertising and other marketing activities that keep HIFLEX top-of-mind year round. In the months leading up to PRINT '09, HIFLEX stepped up its sales e-marketing and telemarketing efforts to ensure that their demo schedule at the show would always be full.
Gary E. Marron, President & CEO of HIFLEX Corporation of North America commented, "Success at a trade show is not solely dependent on overall traffic. Preparedness is the critical factor to success. Ongoing telemarketing, e-marketing, public relations, advertising and sales efforts all culminate in driving traffic and appointments to your booth. The layout of your booth must have multiple demo or selling areas. In our case it's our signature triple monitor displays at our demo stations and in our theatre. We measure our early success by how well our demo stools and theatre seats are kept filled. It was gratifying to note that on occasions when the overall hall was on the quiet side, our booth always remained full."