OTC extends Web-to- Print Services with Pageflex
Wednesday, November 18, 2009
Press release from the issuing company
Marlborough, Ma. – Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable publishing and web-to-print solutions, announced today that Pageflex Storefront has been licensed by OTC Systems, Inc. a leading provider of direct marketing, variable data publishing and lead generation services based in London, Ontario, Canada. OTC Systems currently licenses Pageflex Server and the Pageflex Cross Media Module. The addition of Pageflex Storefront will enable them to add depth to the range of web-to-print services they provide their clients.
Before licensing Pageflex Storefront, OTC Systems utilized a web-to-print solution they developed themselves. With this solution, they were able provide highly customized business-to-business solutions for their clients in a remotely hosted environment. As they looked to expand their services, OTC Systems chose Pageflex Storefront as a way to supplement their current web-to-print solution and easily expand their services into the consumer market. Pageflex Storefront includes robust e-commerce tools – like shopping carts, skinning and integrated e-commerce features - that enable OTC Systems to quickly and easily deploy sites geared toward consumers.
Tim Graham, president of OTC Systems, commented by saying, "Our platform has been anchored by Pageflex Server from the beginning, so it only made sense to add Storefront to our solution, as we were looking for ways to harness our rapid growth in the business-to-consumer marketplace. Storefront will ensure that our clients using our remote hosted platform are on the cutting edge."
Using Pageflex as a technology base, OTC Systems developed their marketing portal which gives their customers a place to manage and develop variable marketing programs using personalized URLs, dynamic imagery, on-line editing, web-to-print outputs, integrated postage, Customer Relationship Management (CRM), corporate data analytics, production automation, and more – all on-line in an easy to use interface.
The Pageflex product line enables companies across the globe to communicate their marketing messages more easily and effectively. Pageflex sets the standard for excellence and innovation in targeted marketing and brand management. Pageflex Storefront is an easy, flexible platform for creating and managing targeted communications online. Pageflex Server is an enterprise solution for creating your own variable publishing solution and communicating through print, e-mail, and personalized Web sites. The Cross Media module with Pageflex Server dynamically generates everything necessary to deliver robust multi-touch campaigns, including personalized URLs, Web microsites, and personalized HTML e-mail with integrated HTML output from Pageflex.
Anna Chagnon, Bitstream President and CEO, said, "OTC Systems has a proven track record of using Pageflex technology to create innovative solutions for their clients. We saw that last year when they won a Pageflex Customer Innovation Award from us. We saw it in the way in they used Pageflex to create their innovative marketing portal to meet the marketing needs of the auto dealers. As they expand with Pageflex Storefront, I am sure that spirit of innovation will continue to generate remarkable solutions. We look forward to seeing what's next from this innovative company."