Kennesaw, GA – Heidelberg USA will host a one-day event at its state-of-the-art Print Media Demonstration Center (PMDC) in Kennesaw, Georgia on Dec. 3. The event, which is organized around the theme, "Workflow Integration: the Difference Between Surviving and Thriving, will focus on high-level workflow integration using existing products and money-saving efficiencies the equipment can offer.

During the event, visitors will participate in a series of live and remote demonstrations and presentations focusing on Heidelberg's prepress, press and postpress/packaging products including: the ultra-productive Speedmaster XL 75 and XL 105 presses, the revolutionary Speedmaster SM 52 press with Anicolor short-inking unit, the Varimatrix and KAMA ProCut die cutters, the Diana and KAMA folder gluers, as well as additional packaging solutions, and assorted cutting, folding and stitching solutions.
 
Additional Sessions
Visitors will be able to attend additional knowledge-packed sessions during the event including:

· Anicolor: Competing with Short-Run Digital for 7¢/Click Total Cost to Print
· Packaging 101 for Commercial Printers
· Business Consulting: Do you know your quote-to-job ratio?

Each session is designed to provide visitors with a high-level overview of each topic.
 
Additionally, a panel discussion on "Connecting your Management Information System (MIS) to Your Production Systems, Color Management Issues and Profitability" will be held with special guests: Jay Katzenberger, product manager at EFI, Dr. Mark Bohan, vice president, technology and research at Printing Industries of America and Chuck Koehler, color specialist at Heidelberg USA.
 
Heidelberg's 40,000-square-foot PMDC is much more than a demonstration room. The facility not only unites the range of Heidelberg's equipment and software under one roof, but also functions as a fully integrated print shop environment that speaks directly to a printer's need to automate and manage the entire print production process for maximum efficiency and profitability. Key elements of Heidelberg's Prinect workflow, including Prinect Pressroom Manager information and control module, will be featured prominently in product demonstrations throughout the upcoming event.  
 
"The PMDC is the ideal venue to showcase the breadth and depth of Heidelberg's product portfolio," said James Martin, senior vice president of marketing. "An event like this gives printers an opportunity to ask questions of Heidelberg product experts in an environment that is less chaotic and distracting than a 'typical' trade show. Experience has shown that events like these can be of significant value in educating our customers, especially when it comes to answering important market trends like workflow integration that are having a profound effect on their businesses."