Shepherdsville, KY--Publishers Press, a content distribution provider and full-service magazine printer, has received G7 Master Qualification from IDEAlliance. To achieve master certification, printers must use the most modern technology, techniques, and process controls required to produce high-quality printing.

"Publishers Press has always been eager to research and test new technologies that help us to be a better printer, provide a better service to our customers, and to be as efficient as possible in producing quality magazines," said Larry Blanton, quality control manager at Publishers Press.

This qualification, developed by IDEAlliance and GRACoL, is named for its gray scale calibration technique and the seven ISO ink colors it requires. Publishers Press worked in conjunction with its ink supplier to test different ink measurements until optimum results were achieved.

For Ron Lee, vice president of pressroom operations at Publishers Press, the quality of ink that resulted from this technique is especially important. "We're now able to produce a better product and match proofs precisely," he said. "We continually run baselines that act as a solid benchmark to check our work against."

"We have always made it a priority to develop the solutions our customers need to stay competitive and save money on rising postage rates," adds Sahloff. "Postage increases every year, and the industry changes all the time. But we have a reputation of exceeding industry standards and staying on top of the latest developments. In this instance, we're saving our customers money in the process."

"The theory of gray balance is not new to the printing industry," explains Blanton. "However, the G7 process gives us the tools and guidelines to more efficiently achieve and maintain that balance. In turn, we're even more consistent in color reproduction."