Niles, IL -- Specialty Print Communications (SPC), a national print company and full-service direct marketing specialist, introduced its new Loyalty Group at DMA•09 last week. The SPC Loyalty platform is designed to increase marketers' sales by leveraging customer data, including audience attributes, behaviors and preferences, to create relevant, meaningful and results-oriented messaging.

"Loyalty marketing allows marketers to engage consumers across multiple channels," said Paul LeFebvre, CEO of Specialty Print Communications.

With a full spectrum of loyalty offerings, SPC will enable marketers to appeal to their customer base with programs such as: loyalty card issuance and membership ful?llment; new customer welcoming; life-stage and activity trigger marketing; product cross-or up-sell campaigns; ongoing reward marketing; membership program upgrades; reactivation campaigns; and new customer acquisition through predictive modeling.

"SPC's Loyalty Group is dedicated to building and optimizing programs that drive engagement with our clients' brands, increasing the lifetime value of their customers," said Gil Bathgate, who recently joined SPC as Vice President of Loyalty Marketing.

Bathgate has more than 25 years of experience in the direct marketing industry, and is an active member, speaker and instructor in numerous travel and marketing organizations and associations. Bathgate and his group will spearhead initiatives aimed at delivering single-source loyalty marketing and fulfillment solutions to clients. For more information or to learn more about SPC's Loyalty Group visit: www.specialtyprintcomm.com, or call (847) 588-2580.