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Fry Communications launches e-mail blasting service

Monday, November 02, 2009

Press release from the issuing company

Mechanicsburg, PA - Fry Communications continues to expand its line of marketing services by offering email blasting and list management services. Clients simply provide the email content – text, graphics and suggested layout – and a mailing list. Fry will create the email, send it to the entire list, and supply complete results metrics.

Options for the email range from an informative, static yet visually interesting email, to a thoroughly engaging promotional piece utilizing the latest in interactive content.  The email can include links to customer surveys or other web content, promotional or informational video or flash files, reusable or single-view personalized coupons, complete newsletters, and invitations to live or online events that include a "click to register" feature.

Any of these interactive extras can be either supplied by the customer orcreated using Fry's in-house support and design resources. Fry will also work with clients to build mailing lists and increase click-through rates.

"At its core, our industry is all about connecting with an audience," said Steve Grande, Fry's VP of Sales. "Providing this email distribution service allows our customers to connect with their customers in fresh new ways in addition to and beyond the printed page."




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