Webinar to look at finding resources to enter new markets, explore new opportunities and outpace the competition
Monday, November 02, 2009
Press release from the issuing company
Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Partnering & Networking to Build Your Business, which will be led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends. Sponsored by HP, the event will be held Wednesday, November 11th, from 2:00 to 3:00 PM EST (-5 GMT).
No-charge registration is available at the webinar registration page.
“Being successful with digital printing requires much more than simply purchasing a press,” said Pellow. “And it can be difficult to devote time to development of strategic business plans amidst the hectic daily activities of managing a business. This session will discuss a wide array of resources available to print service providers that can help them figure out how to enter new markets, explore new opportunities and outpace the competition. It will discuss the importance of leveraging tools and technology associated with business development, training and education and new market development, as well as taking advantage of user communities like the Digital Solutions Cooperative (DSCOOP) to interact with peers and learn best practices..”
Pellow will be joined by
“This session will also touch on how social media can be used to grow your printing business,” said Randy Davidson, President, WhatTheyThink, “and I am sure all the panelists will have valuable contributions on that front, especially Warren, an early adopter of this medium. We appreciate the fact that HP is sponsoring this important session, allowing us to make it available at no charge.”
Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.
HP focuses on simplifying technology experiences for all customers. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies. Featuring next-generation digital printing technologies that enable the professional printing of postage stamps to building wraps, and everything in between, HP Graphic Arts solutions include digital presses, wide and super wide-format printers, and custom inkjet solutions. Couple HP’s progressive portfolio with it's reputation for innovation, global responsibility and an industry-leading commitment to helping customers capture business success and you have a company that’s equipped to help you achieve profitable growth and thrive. www.hp.com/go/graphic-arts
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.
About Barbara Pellow
Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.
Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.
Pellow can be reached at firstname.lastname@example.org.
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