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MEI Case Study showcases unique K4 workflow

Friday, October 30, 2009

Press release from the issuing company

Jenkintown, PA - Managing Editor Inc. (MEI), an Adobe premier development partner and a leading provider of software solutions for the publishing industry, today released a case study detailing how business news publisher The Deal is using the vjoon K4 Publishing System to meet new needs. The case study highlights K4's role in producing The Deal Pipeline, an innovative online service that provides customized, high-value editorial content and data for subscribers.

The Deal is a leading source for news and updates regarding mergers and acquisitions, private equity, venture capital financings, bankruptcies and deal-making in general. A K4 customer since 2004, it has worked with MEI sub-distributor Flux Consulting to develop workflows for unique publications in several media, including print, Web and PDF. While creating Pipeline in 2008, The Deal found it easy to utilize its K4 system to feed the new Web-based product with exclusive editorial content.

K4 optimizes The Deal Pipeline's production workflow by offering customizable metadata to route files for publication. The system's check-in screen includes site-specific fields that allow editors to tag articles with news "topics," which categorize content and make it easy for subscribers to navigate through relevant stories on the Web site.

By adapting its existing K4 system to manage The Deal Pipeline, The Deal was able to focus its efforts on innovative Web development instead of editorial training. And with a fast-growing base of licensees, The Deal Pipeline has greatly enhanced the value of the company's content in a successful new business model beyond traditional B2B publishing.




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