Digital Print Mentor Leads commercial printers toward success in digital printing
Monday, October 26, 2009
Press release from the issuing company
New Hempstead, NY – Digital Print Mentor LLC announces support for commercial printing companies that are starting with an empty room and wish to quickly grow a profitable digital services business with very low head count and high gross margins. DPM also assists companies with existing digital operations to achieve the profit potential of their digital print and marketing support service offerings.
Limiting the number of its engagements allows DPM to focus on the unique needs of each of its valued clients.
DPM's emphasis on the "How-To" provides insight to its clients in all aspects of planning and preparation, equipment and application selection, staffing and training, and integration into their existing business procedures and processes. These high-end digital services include: static and variable digital print, e-mail broadcasting, personalized web response microsites (pURLs), branded eStores, as well as other offerings.
"Stakeholders in commercial printing companies are anxious to do the smart thing. They want to take advantage of the financial benefits of providing static and variable digital printing and all of the associated marketing support services – while avoiding the pitfalls. Problem is, it is not an easy decision to make this investment without some assurance of success," said Barry Yarkon, founder, Digital Print Mentor, a private coaching firm. "We work closely with our clients to replicate our former success. There is much more to doing this correctly than just the technology – we know because we've been in that same position."