Portland, OR –  As part of its commitment to helping member and client companies develop profitable, highly responsive, customer-focused organizations, PPI(www.pacprinting.org), the trade association for excellence in graphic communications management, has announced that it will be offering members the Survey Advantage programs for capturing customer feedback that is particularly suitable printing, mailing, and graphic communications companies. Survey Advantage provides members with a choice of options to gain valuable insight into their customers.

"We all know that succeeding in today's marketplace requires companies to stay abreast of their customers' needs, preferences, and business objectives. As part of our ongoing effort to help our members and clients in this effort, we're excited to add the Survey Advantage to our slate of services," said Jules VanSant, PPI's Executive Director. "Their services offer companies seeking a cost-effective solution a way to gain valuable feedback from their customers. They alert a printer of a disgruntled customer at risk of leaving and also create sales leads and new jobs from loyal customers."

"PPI's commitment to helping members sharpen their customer focus make the Association a natural strategic partner for Survey Advantage," said Michael Casey, president of Survey Advantage. "The many printers that are members of PPI are sure to benefit from the customer feedback provided by our three printer specific services."

Survey Advantage delivers customer-feedback at a cost-effective price to help printers:

•    Preserve recurring job revenues and retain customers
•    Identify sales leads within existing accounts
•    Generate referrals from loyal customers
•    Support team decision making for ISO and process improvement efforts
•    Monitor loyalty and quality between multiple locations

For more information on the services contact Survey Advantage at (401) 560-0311 ext. 3 or email [email protected]. Visit www.surveyadvantage.com/printers to view printer case studies and learn more about the programs.