Cathedral Corporation Named Xerox's "Best-of-the-Best" in Direct Marketing
Friday, October 16, 2009
Press release from the issuing company
ROME, N.Y. -- Cathedral Corporation, a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs, has earned Xerox Corp.’s “Best-of-the-Best” award in direct marketing for 2009.
Xerox’s Best-of-the-Best awards, announced at the PRINT09 trade show in Chicago, recognize innovation and results-generating applications through a multinational competition.
Cathedral was recognized specifically for its work with St. Mary’s University of San Antonio, Texas, driving record student search response, applications and enrollment with a personalized direct marketing piece for prospective students that segmented the presentation according to gender, residency, desired course of study and activities.
The digital full-color mail piece and use of targeted lists expanded the school’s inquiry pool by 40 percent, and supported the institution’s strategic goal of increasing its geographic reach, with the fall 2008 class including students from seven other U.S. states in addition to Texas, the District of Columbia and 15 foreign countries.
“We are honored to be recognized as ‘Best-of-the-Best’ by a corporation of the caliber of Xerox,” said Marianne Gaige, president and CEO of Cathedral Corporation. “The fact that we were able to combine beautiful, relevant full-color images of the school and its surroundings with marketing messages that were targeted specifically to the individual students’ interests is what made this mailing so successful for St. Mary’s University. We are excited about the prospect of developing similar personalized marketing campaigns for our clients to help them meet their marketing and sales goals.”
In addition to its higher education clients, Cathedral serves a wide range of businesses including financial and health care institutions, utilities, religious organizations and a variety of industries.
In addition to direct marketing, Xerox recognized excellence in five other categories, including books, collateral, offset and digital, photo specialty and transactional promotional, selecting winners on the basis of image quality, ease of trade show reproduction, business results and use of Xerox technology. Ten winners and six honorable mentions were selected from among entries submitted by Xerox’s Premier Partners, including 730 members in 48 countries.
For additional information on how Cathedral can meet your needs, please contact Gaige at 315-334-1307 or visit us online at http://www.cathedralcorporation.com.