Rocky Hill, CT – Software Marketing Associates, Inc. (SMA), the leading provider of Fulfillment and Management software solutions to the Fulfillment, Commercial Printing, and Direct Mail industries, announces the implementation of The Pro-Mail Fulfillment Solution at Lynx Fulfillment's, Olean, NY facility. The powerful web-based solution combines back-end warehouse processing with front-end order management systems. Customizable shopping carts can be easily tailored to fit any client.

According to Lynx's co-founder, Patrick Randolph, key factors behind the choice to implement Pro-Mail included the system's ability to streamline their order processing workflow and reduce errors. Specifically, the ability to integrate with third party shipping systems, import orders from customer files, provide clients with on-line access, and easy access to data for accounting purposes. But it was Pro-Mail's customized shopping carts that really made the impression on Patrick and co-founder Mary Jo Clarke.

Lynx's fast-growing client base is diverse – toy companies, vitamins, and children's clothing, to name a few. So it was important that their software be versatile and easily customizable. Each client would need an application custom fit to their needs, with shopping carts that fit seamlessly into their clients' corporate image. The Pro-Mail System is robust enough to fit their clients' needs, but simple enough that anyone could use it.

Commenting on this versatility, Denise Lunden, President of SMA says, "Pro-Mail's strength lies in its flexibility. With Pro-Mail, companies are armed with the power to quickly and easily create highly customized shopping carts, and define business rules for each client – from simple to complex. Today's marketplace demands this level of ease and capability; and Pro-Mail delivers."

Senior members of Lynx Fulfillment's staff have attended Pro-Mail's Fulfillment Introductory Training Class. To date they have successfully integrated every client within the fulfillment applications in Pro-Mail.