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Anthem Worldwide wins four packaging design awards

Wednesday, October 07, 2009

Press release from the issuing company

SAN FRANCISCO, CA -- Anthem Worldwide, a Schawk Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has been recognized with four packaging design awards recognizing creativity and excellence.

Anthem received a silver Pentaward for its design of Coca-Cola's Beijing Olympic Games packaging and two bronze Pentawards for its packaging design for Mike's Hard Lemonade and Toscano. Additionally, Anthem received an American Graphic Design Award for its packaging design for Good Humor. The Pentawards were officially awarded October 2, 2009, during the Brussels Design Forum.

The 2009 Pentawards Worldwide Packaging Design Competition is the only worldwide competition devoted exclusively to packaging design. Winners are selected by a jury of 12 packaging design professionals from leading branding and design agencies around the world. This year's sponsors include Taschen, The Dieline, LuxePack, Esko Artwork and Sleever International.

In the Beverage category, Anthem Worldwide was awarded for its work on:

   Coca-Cola Beijing Olympic
    Games Packaging
   Design: Anthem Worldwide (Chicago)
   Brand Owner: Coca-Cola Company
   Mike's Hard Lemonade Packaging
   Design: Anthem Worldwide (Toronto)
   Brand Owner: Mark Anthony
    Group Inc.

In the Food category, Anthem Worldwide was awarded for its work on:

   Toscano Packaging
   Design: Anthem Worldwide
   Brand Owner: McCain Foods

Michael Coleman, managing director of Anthem Worldwide's Chicago office, said, "We are very proud of our partnership with the Coca-Cola Company and honored that Anthem was engaged to help Coke create and develop the global design system and standards for the company's packaging that was deployed before, during and after the Beijing Olympic Games. We are equally honored to receive a Silver Pentaward in recognition of the best in global beverage package design and to have our Coca-Cola Olympics work on display in the Brussels Design Forum through Spring 2010."

Anne Dean, managing director of Anthem Worldwide's Toronto office, commented, "Our work for Mike's Hard Lemonade and Toscano was singled out for its creative excellence in the prestigious global Pentawards competition. These awards signify that, beyond creating great design, Anthem is helping its clients meet some of the greatest challenges that brands are facing today."

For more than four decades, the American Graphic Design Awards has recognized the best and brightest in the graphic design industry, and honors new work in 23 different categories from print and packaging to Internet and interactive design. Sponsored by Graphic Design USA, a monthly magazine for advertising and graphic design professionals, it is among the most prestigious of such events with only 15 percent of entries honored this year.

In the Packaging category, Anthem Worldwide was awarded for its work on:

   Good Humor Packaging
   Design: Anthem Worldwide (New York)
   Brand Owner: Unilever

Janice Jaworski, managing director of Anthem Worldwide's New York office, said, "We are honored to have our work for Good Humor selected from more than 8,000 entries to receive this mark of distinction. We see this as endorsement from a respected jury of branding and design leaders that our packaging design work for this iconic brand is inspiring, relevant and compelling."




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