WhatTheyThink Special Report Provides An Overview Of Mobile Trends And Technologies
Wednesday, October 07, 2009
Press release from the issuing company
Lexington, KY WhatTheyThink, the leading news and information site for the graphic communications industry, announces the immediate availability of Printing Goes Mobile? A WhatTheyThink Primer on Mobile Marketing and its Relevance to—and Opportunities for—the Commercial Printing Industry. This 46-page report provides an easy-to-read overview of the current mobile communications landscape, from the latest smartphones, to the growing market for iPhone applications, to the creative ways that marketers in all industries are trying to get a toehold in these new technologies.
How do we define “mobile marketing”? It can be any of a wide variety of strategies designed to deliver interactive advertising or other content to users via their mobile phones. This can include, but is no means limited to:
This primer report sorts out the various strategies, and provides links to third-party data on the growth of the mobile market, as well as some of the impediments to its growth. For example:
The report also provides our outlook of the future market for mobile communications in general and mobile marketing applications in particular, as well as general advice, cautions, and caveats for graphic communications companies and individuals looking to get involved in mobile marketing.
Printing Goes Mobile? A WhatTheyThink Primer on Mobile Marketing and its Relevance to—and Opportunities for—the Commercial Printing Industry is available for online purchase at the WhatTheyThink Store in PDF format.
“While it’s hard not to think that a lot of what is happening in the mobile space is pure novelty, the fact remains that these devices and apps are changing the way that people search for information about—and interact with—the world. It’s an extension of the way the Internet changed our relationship with companies, businesses, and other individuals. When you can stand on a sidewalk in Anytown, launch a free iPhone app, and find out in seconds what banks, restaurants, gas stations, etc., are nearby, complete with maps to get there, as well as automatic links to call them, and read tweets about those businesses, that’s powerful. And it turns conventional marketing on its head.”
The WhatTheyThink special report, Printing Goes Mobile? A WhatTheyThink Primer on Mobile Marketing and its Relevance to—and Opportunities for—the Commercial Printing Industry is available for purchase by visiting the secure WhatTheyThink Store. The price for the 46-page report is $195. WhatTheyThink eStore customers can download this report in PDF Acrobat format immediately after purchase.
Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Cary Sherburne at 603-430-5463 or firstname.lastname@example.org, or visit www.whattheythink.com).
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