Industry Professionals Join Business as unusual Discussion
Tuesday, September 22, 2009
Press release from the issuing company
Sponsored by EFI, webinar featured industry leaders discussing how innovative digital technologies can generate new revenue streams
Lexington, Kentucky USA -- WhatTheyThink today reported that hundreds of industry professionals attend a free printing industry educational webinar, as many of them were preparing to head to Print 09. Business as unUsual: New Revenue Streams from Innovative Digital Technologies, was led by WhatTheyThink Senior Editor Cary Sherburne. Sponsored by EFI, the event was held September 9th.
Access to the webinar archive is available at the webinar archive.
“Our two speakers agreed that we are in unusual times that require unusual strategies,” said Sherburne. “Both speakers have taken an aggressive and innovative approach to their businesses to ensure continued growth, and we were pleased with the level of detail they were willing to share with our audience.”
Sherburne was joined by:
“If you missed this session, it is well worth reviewing,” said Randy Davidson, President, WhatTheyThink. “These companies display an entrepreneurial spirit backed by innovative investments that position them well for business as unUsual and success in the face of new market realities. We appreciate the fact that EFI is sponsoring this important session, allowing us to make it available at no charge.”
EFI (www.efi.com) is the world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital color print servers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 28 offices worldwide.
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.
About Cary Sherburne
Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002. She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which, No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be ordered on Amazon.com. Sherburne was honored as a Woman of Distinction in 2009 by Output Links.
Sherburne can be reached at Cary@WhatTheyThink.com.
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